This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. 

Showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

Explains everything you need to know about working as an advertising creative but don't get taught at college.

Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry.

Shows how to write for all formats and contexts, from catalogues and products to advertising and websites.

An inspiring and uniquely accessible guide to visual communication, presenting the major disciplines in today’s media and explaining how to achieve a strong communication chain to reach the audience.

Featuring more than 70 international advertising campaigns using inventive and non-traditional means to promote their brands, ideas and products.

Comprehensively illustrated and covering the history of public transport in London, from the early 19th century to the present day.