100 Ideas that Changed Graphic Design

Steven Heller and Véronique Vienne

Paperback
300 illustrations
216 pages
270 x 210 mm
ISBN 978 1 85669 794 1
$29.95
Published April 2012

Contents

1.    The Book
2.    Body Type
3.    Rub-on Designs
4.    Rays
5.    Pastiche
6.    Pointing Fingers
7.    Vanitas
8.    Clenched Fists
9.    Monumental Images
10.    Female Archetypes
11.    Colour Blocks
12.    Ornamentation
13.    Decorative Logotypes
14.    Naive Mascots
15.    Entrepreneurship
16.    Metaphoric Lettering
17.    Swashes on Caps
18.    Text as Images
19.    Visual Puns
20.    The Square Format
21.    Primitive Figuration
22.    Propaganda
23.    The Object Poster
24.    Paper Cutouts
25.    Manifestos
26.    Graphic Design Magazines
27.    Botanical Geometry
28.    Calligrams
29.    Loud Typography
30.    Asymmetric Typography
31.    Red with Black
32.    Supergraphics
33.    Supreme Geometry
34.    Funny Faces
35.    Expression of Speed
36.    Corporate Identity
37.    Dust Jackets
38.    Found Typography
39.    Ransom Notes
40.    Design Handbooks
41.    Avant-garde Zines
42.    Collages
43.    Riddles and Rebuses
44.    Photomontage
45.    Pictograms
46.    Floating Heads
47.    Abstraction
48.    Triangulation
49.    Extreme Close-ups
50.    The Provocative Gesture
51.    Motion Graphics
52.    Night Spectaculars
53.    Shadow Play
54.    Good Design
55.    Forced Obsolescence
56.    Vibrating Colour
57.    Strips and Panels
58.    Frame by Frame
59.    Perfect Rectangles
60.    Abstract Graphs
61.    Dynamic Diagonals
62.    Stencil Type
63.    Comic Lettering
64.    Parody
65.    Sustainable Packaging
66.    Public Service Campaigns
67.    Branding Campaigns
68.    Layering and Overprinting
69.    Design Thinking
70.    The Grid
71.    Brand Narratives
72.    White Space
73.    Less is More
74.    Mono-Alphabets
75.    Film Title Sequences
76.    Big Book Look
77.    Nostalgia
78.    Illegibility
79.    Scan Lines
80.    Teen Magazines
81.    Culture Jamming
82.    High Contrast
83.    Psychedelia
84.    Split Fountain
85.    Underground Comics
86.    Record Album Covers
87.    Street Slogans
88.    Sexual Taboo Busting
89.    Self-Promotional Publishing
90.    Tags
91.    Universal Pricing Code
92.    Vernacular
93.    French Theory
94.    Do It Yourself
95.    The Fine Print
96.    Magazine Coverlines
97.    Guerrilla Advertising
98.    Pixellation
99.    Ambigrams
100.    Designers' Websites

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New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Written by one of the world’s leading authorities on graphic design and lavishly illustrated, the book is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.

Also part of the series: 100 Ideas That Changed Architecture (Sep 2011), 100 Ideas That Changed Fashion (Sep 2011)

Upcoming titles: 100 Ideas That Changed Film (Spr 2012), 100 Ideas That Changed Art (Aut 2012), 100 Ideas That Changed Photography (Aut 2012)

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia.
He is the recipient of the 1999 AIGA Medal for Lifetime Achievement.

Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.