A practical introduction to typography, this book analyses the basic principles and applications of type. in this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of colour to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for all students of graphic design and typography.

Published in the USA and Canada by Prentice Hall. To buy from Amazon.com click here

John Kane teaches typography and graphic design at Northeastern University and at Rhode Island School of Design. He has been a practising graphic designer and teacher for the past thirty years.