This thought-provoking and practical sourcebook for graphic designers and students explores and encourages individual creative practice. Part critical reader and part how-to guide, the book examines the varied ways of getting from first thought to final product, making the creative process tangible, visible and possible.

The book introduces the essential elements of the creative process – design philosophy, inspiration, the brief, research and development, text, image and production – through a series of in-depth studies on a range of real-life graphic design projects. These range from from the art direction of a magazine issue and the development of a logo, to a font and a signage system, to website design. In each case, the designers are interviewed and their working process documented in detail.
 
The book also includes strategies for getting started, keeping going and thinking laterally, with tricks and techniques to exercise the right-hand side of the brain.

Lucienne Roberts is a designer and author who runs her own studio, LucienneRoberts+. She has written numerous books, most recently 'Good: An Introduction to Ethics in Graphic Design'. Rebecca Wright is a freelance illustrator, designer and lecturer on design. She is currently course director of graphic design at Kingston University.