Paperback
482 illustrations
240 pages
280 x 216 mm
ISBN 978 1 85669 577 0
$35.00
Published September 2008
Contents
Foreword
1. Scared of Seeing
2. Storytelling
3. Work
4. Strategy
5. Messages
6. Influences
7. Creativity
8. Typography
9. Text
10. Images
11. Design
12. Paper
13. Colour
14. Profiles
15. Sound
16. Interplay
Further Reading
Picture Credits
Index
Content List (PDF) Reviews Post Comments Books by the same author Inspection Copy Available
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today’s media, and puts theory into practice, explaining how to achieve a strong communication chain – from strategy and messages to design target and influence – to reach the audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film or television – in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes provide a useful aid to revision and reference.
Bo Bergström has extensive experience in visual communication. He is responsible for courses at design schools and universities, conducts workshops for photographers and journalists, leads seminars for industry, and is also a consultant. He has written six books and has been awarded many prizes for his work in communication.
...an inspiring and uniquely accessible guide to visual communication that presents the major disciplines in today's media...
New Design
"The composition market in the US seems to keep reprinting the same books under new titles every year, and I have stopped hoping for some new views on composition teaching coming from the big players in the publishing industry in this country. Bergstrom’s book truly does not disappoint, and I’d seriously consider using it next time I teach visual rhetoric... Overall, this is a very comprehensive text, one worth looking at if you teach or study visual persuasion and communication."
pz-writing
"One of the most comprehensive books on visual communication...As a whole this book is a 'must' in your bookshelf ...the book offers a comprehensive knowledge in visual communication from all possible perspectives – and I am sure you will find it very useful, whatever field you are working in – cameraman, journalist, art director, graphic designer or photographer.”
Erik Leonsson, editor Fotosidan (Photo page)
Well written, with the insight of experience
21/01/2010
I like a good introductory textbook but they are surprisingly hard to find - a book you can use with complete beginners that explains the basics, that doesn't take risks, that illustrates everything it discusses. Bo Bergstrom's 'Essentials of Visual Communication' is just such a book, and if you accept that it is an introduction you will not be disappointed.
by Rob Waller, Professor of Information Design at the University of Reading
Has it All!
27/10/2009
Our market covers the greater part of this world, and so does this book! The book covers A-Z on visual communication in a way which suits all markets and companies. Just from looking through the book briefly it is obvious this book will be used a lot, maybe even on a daily basis. Whatever you are looking for - this is the place where you will find it
by A C Emanuelsson, Trademark Manager, Inter IKEA Holding Services S.A.
At last!
27/10/2009
A book about the entire work in visual communication, message, design, image and interplay between text and picture. Written in an inspiring, pedagogical, experienced and personal voice. My students will love it and this book will, in a crucial way, help them to gain a career as successful communicators.
by Per Lundgren, Lecturer and Researcher, Karlstad University, Sweden
This book presents a well-written overview!
27/10/2009
It is beautifully produced with current examples...Unlike many books on visual studies, it comes across as a well-written, carefully considered and structured text with appropriate and current illustrations rather than a collection of images with explanatory text shoehorned in to fit.
by Design guy
A excellent primer!
27/10/2009
'Essentials of Visual Communication' provides an excellent introduction to the field...The book’s stunning visual examples, drawn from advertising, art, photojournalism, and cultural artefacts, are generally spot on. Bergström chooses vibrant, politically-challenging images to prove his points. He also draws on commercial examples to reflect the popular culture angle the book takes; however, he always picks images that are multidimensional. Most offer ironic predicaments or exceptional aesthetic value. Overall, 'Essentials of Visual Communication' is an excellent primer.
by Isabel Pedersen, Associate Professor, Ryerson University, Toronto
The depth is the real item here
27/10/2009
This book is really good. It covers how to get to great visual communication in your work. From storytelling to strategy and influences, this book explains how the process works and how to do this in practice. It also covers the basics, such as images and typography, but the depth is the real item here. I think students in the higher levels would really benefit from this book.
by Mike Lenhart
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