Paperback
374 illustrations
272 pages
256 x 215 mm
ISBN 978 1 85669 619 7
$40.00
Published March 2011
Contents
1. Context
2. From manufacture to market
3. The body and illustration
4. Colour and line
5. In the studio
6. Assignments
7. The final collection – and beyond
Reviews Post Comments Books by the same author Inspection Copy Available
This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics.
This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of new techniques.
Sue Jenkyn Jones is Course Director for MA Digital Fashion at the London College of Fashion, University of the Arts. She has worked within the fashion industry and as the owner and designer of a successful womenswear brand sold in major stores worldwide.
This title is available as an e-book from the following providers:
CourseSmart (available in the US only)
'An invaluable bible, the A to Z for being a fashion student.'
Kevin Almond, Subject Leader for Fashion, University of Huddersfield
'A tremendous asset to pre-college students, current students, professional designers, and even fashion design academics as we all try to best prepare in our areas of practice.'
Steven Faerm, BFA Director of Fashion, Parsons The New School for Design
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