Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. It explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text, with chapters on:

Selection
Structure and layout
Composition
Communication
Colour
Image potential
Production

Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using picturesto maximum effect.

Dr Lindsey Marshall pursued a freelance career in graphic design before moving into higher education. She is currently a principal lecturer working in visual communications at the School of Art & Design, University of Wolverhampton. Lester Meachem has worked as a freelance illustrator/designer for many years. He is Head of Visual Communication at the School of Art & Design, University of Wolverhampton.

This title is available as an e-book from the following providers:

CourseSmart (available in the US only)

VitalSource