Books

How to be a Graphic Designer, Without Losing Your Soul

 

 

 

How to be a Graphic Designer, Without Losing Your Soul
Adrian Shaughnessy

Paperback
80 illustrations
160 pages
230 x 190 mm
ISBN 978 1 85669 410 0
$0.00
Published October 2005

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Contents

Foreword by Stefan Sagmeister
Introduction
1. Attributes needed by the modern designer
2. How to find a job
3. Being freelance
4. Setting up a studio
5. Running a studio
6. Winning new work
7. Clients
8. Self-promotion
9. The creative process
Bibliography
Appendix

 

 

Graphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. The author offers straight-talking advice on how to establish your design career and practical suggestions - that you won't have been taught at college - for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences, as well as a chapter of one-on-one interviews with 10 leading designers, including Neville Brody and John Warwicker.

 

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Adrian Shaughnessy was co-founder of Intro and was its Creative Director for 15 years. Intro's roster of clients includes many leading record labels, Sony PlayStation, Deutsche Bank and the BBC. He has written three books on record sleeve design (Sampler, Sampler 2 and Sampler 3) and regularly contributes to Print, Eye, Creative Review, Design Week and Grafik.

Review

...both very readable and well worth reading...

MacUser

Review

...teaches you all the practical stuff you wouldn’t learn in design school...

European Business

Review

...the volume has a very practical slant to it, providing both concrete information and straight talk...

Luerzers

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