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Lettering: A Reference Manual of Techniques

 

 

 

Lettering: A Reference Manual of Techniques
Andrew Haslam

Colour
1400 illustrations
240 pages
270 x 210 mm
ISBN 978 1 85669 686 9
$50.00
Published August 2011

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Contents

Introduction
The Anatomy of a Letterform

Chapter 1: Hand-drawn and Painted Lettering

Chapter 2: Typecasting, Composition and Design

Chapter 3: Printing

Chapter 4: Cut, Engraved and Etched Three-dimensional Printing

Chapter 5: Moulded and Cast Three-dimensional Lettering

Chapter 6: Lettering in Textiles

Chapter 7: Illumination, Animation and Motion Graphics

Appendix
Further reading
Glossary
Index
Acknowledgements

 

 

Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces.

Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography).

Lettering is an essential and exhaustive reference guide for any designer wishing either to create lettering themselves or to commission work from external sources.


Andrew Haslam graduated from the Royal College of Art in 1987.He is the author of 28 non-fiction, science, history and geography books for children. In 1994 he won the American Institute of Physics Award for best science writing, and in 1997 the Geographic Society Gold medal for most significant contribution to geography. He was Head of Undergraduate Typography at the London College of Printing and then Course Director of the MA in Communication Design at Central Saint Martins College of Art and Design, teaching on the course for ten years. Now Programme Leader for undergraduate and postgraduate Graphic Design and Illustration at the University of Brighton, he is the author of "Book Design" and with Phil Baines co-author of "Type & Typography". 

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