Colour
1400 illustrations
240 pages
270 x 210 mm
ISBN 978 1 85669 686 9
$50.00
Published August 2011
Contents
Introduction
The Anatomy of a Letterform
Chapter 1: Hand-drawn and Painted Lettering
Chapter 2: Typecasting, Composition and Design
Chapter 3: Printing
Chapter 4: Cut, Engraved and Etched Three-dimensional Printing
Chapter 5: Moulded and Cast Three-dimensional Lettering
Chapter 6: Lettering in Textiles
Chapter 7: Illumination, Animation and Motion Graphics
Appendix
Further reading
Glossary
Index
Acknowledgements
Reviews Post Comments Books by the same author
Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces.
Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography).
Lettering is an essential and exhaustive reference guide for any designer wishing either to create lettering themselves or to commission work from external sources.
Andrew Haslam graduated from the Royal College of Art in 1987.He is the author of 28 non-fiction, science, history and geography books for children. In 1994 he won the American Institute of Physics Award for best science writing, and in 1997 the Geographic Society Gold medal for most significant contribution to geography. He was Head of Undergraduate Typography at the London College of Printing and then Course Director of the MA in Communication Design at Central Saint Martins College of Art and Design, teaching on the course for ten years. Now Programme Leader for undergraduate and postgraduate Graphic Design and Illustration at the University of Brighton, he is the author of "Book Design" and with Phil Baines co-author of "Type & Typography".
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