Packaging design became established as a specialist discipline in the 1960s, yet few books have been published that offer sound practical advice to students. Now Bill Stewart describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designer's obligations and responsibilities to the environment. The methods described mirror the design process widely adopted commercially, ensuring a relatively painless transformation from student to design practitioner. This introduction to the subject is illustrated by a wide range of packaging examples and includes useful tips and ideas for the designer. Concluding with a chapter on careers advice, the book will be of interest to all students involved with packaging, whether their specialism is structural or graphic design, product design, marketing or consumer behavioural studies.

Bill Stewart is Senior Research Fellow at the Art & Design Research Centre, Sheffield Hallam University, England. As founder of the University's own specialist packaging design consultancy and as an independent consultant, he continues in commercial design practice, working on a wide spectrum of projects in the UK and overseas. His previous books include Packaging Design Strategy and Packaging as an Effective Marketing Tool.