Books

Production for Print

 

Study Material

Some of our study material is accessible only to teachers. For more information please go to our Academic area

 

Resources for Students

 

Resources for Educators

Production for Print
Mark Gatter

Paperback
185 illustrations
160 pages
280 x 216 mm
ISBN 978 1 85669 699 9
$30.00
Published September 2010

Add to Basket

 

Contents

1 The Evolution of an Industry
2 Four-Colour Printing Explained
3 Understanding Colour
4 Calibrating a Greyscale Image
5 Bitmaps and Pixel Depth
6 Calibrating Colour Images
7 Good and Bad Image Formats… and Others!
8 Resolution and Scanning
9 Trapping
10 Using Pantone Colours
11 Photoshop Tips and More
12 Preparing the File for the Printer

 

 

This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing – to calibrate images (colour and black and white); adjust trapping levels in all the major software applications, and mix colours that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print – even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print and a glossary of print production terms.

This book is not only for students, as it will be an invaluable resource for young graphic designers, who very often don't know how to brief printers correctly.


Mark Gatter has worked in the commercial printing industry and as a freelance graphic designer for the last twenty years. He teaches software courses in Adobe Photoshop, Adobe Illustrator, Adobe InDesign and QuarkXpress, as well as custom courses covering all aspects of digital repro and prepress.



Ebooks This title is available as an e-book from the following providers:


CourseSmart (available in the US only)

 

VitalSource

 

 

 

Review

'Production For Print makes digital pre-press easy to understand and manage with confidence.'

Louis T. Baker, Savannah College of Art and Design

Review

'An essential resource for design graduates and established designers alike. It provides a comprehensive, fully illustrated insight into the labyrinth of technical requirements for print production with a rare accessibility and approachable writing style. A must for all serious print designers.'

Peter Cannings, London College of Communication, University of the Arts London

Review

'This book is a comprehensive, detailed guide to contemporary print production and will prove an invaluable resource for both students and design professionals.'

Andrew Haslam, MA Graphic Design Leader, Central Saint Martins College of Art and Design

Readers' Comments
(0 comments)

Books by same author


Getting it Right in Print: A Guide for Graphic Designers

Mark Gatter

An introduction to the printing process and what graphic designers need to do to ensure trouble-free, high-quality printing that won't spring unpleasant surprises.

£17.95 Paperback
April 2005

Software Essentials for Graphic Designers: Photoshop, Illustrator, InDesign, QuarkXPress, Dreamweaver, Flash and Acrobat

Mark Gatter

A guide to the essential basics that professionals need on a day-to-day basis to run the seven major graphics and web-design software programs used the world over.

£17.95 Paperback
October 2006