Study Material
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Resources for Educators
Paperback
280 illustrations
208 pages
280 x 216
ISBN 978 1 85669 763 7
$40.00
Published October 2011
Contents
The Role of a Visual Merchandiser
Store Design/What is store design?/How does store design work?
Store study: Kurt Geiger/Au Printemp/Fortnum & Mason/Matthew Williamson/Topshop
Windows: Getting to know your windows/Planning a window display/Designing a window display
Themes and schemes
Budgeting/Props
Colour/Lighting/Signage and graphics/Ambience
In-store Visual Merchandising
Product adjacencies
Floor layouts/Fixtures and fittings/Wall fixtures
Product handling
In-store displays and hot shops
Clearance merchandise
Virtual visual merchandising
Mannequins (new images and captions throughout this section)
The Visual Merchandiser’s Studio
Glossary
Further reading
Index
Picture credits and acknowledgements
Reviews Post Comments Books by the same author Inspection Copy Available
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains approximately 6,000 words of new text, with four new case studies and updated images.
Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of "Window Display: New Visual Merchandising".
This title is available as an e-book from the following providers:
CourseSmart (available in the US only)
'Excellent visual resource. Up to date, well written. A visual feast!'
Andrew Grieve, Lecturer and Associate Director of Combined Studies (Textiles), Heriot-Watt University
'Short of taking a Visual Merchandising class on a trip around the world to review window and store displays, Tony Morgan’s text, Window Display- New Visual Merchandising, has provided my students with an exciting perspective of how creative the art of visual display can be. The text illustrates the dramatic through the simplistic importance of this genre of communications.'
Kat Dillon
'This is an excellent book, both informed and practical, offering expert insight into the global world of visual merchandising, a valuable resource for students interested in visual merchandising.'
Jane Ritchie Course leader BA (Hons) Fashion & Textile Buying / Management / Retailing, University of Huddersfield
Visual Merchandising: Window and In-Store Displays for Retail
An introduction to all aspects of visual merchandising, covering both window dressing and in-store areas, with case studies, colour photographs and floor layout diagrams.
Window Display: New Visual Merchandising
A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
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