Books

Eco Fashion

 

 

 

Eco Fashion
Sass Brown

Paperback
282 illustrations
208 pages
280 x 197 mm
ISBN 978 1 85669 691 3
$35.00
Published September 2010

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Contents

1 Community and Fair Trade
Alabama Chanin / Amana / El Naturalista / Elena Garcia / Leila Hafzi / Les Fees de Bengale / ModaFusion / Mona Mohanna / Noir / Royah / sense-organics / Shoto Banerji / Taller Flora / Van Markoviec

2 Ecological and Slow Design
Alexandra Faro / Camila Norrback / Celine Faizant / Christine Birkle / Ciel / Emily Katz / Enamore / FIN / Francoise Hoffmann / Linda Loudermilk / Magdalena Schaffrin / RoyalBLUSH / Samant Chauhan / U Roads / YOJ

3 Recycle Reuse
Angela Johnson / Costumisee par Liza / Demano / E2 / Frau Wagner / From Somewhere / Geoffrey B Small / Josh Jakus / Preloved / Rebound Designs / Riedizioni / Stephan Hann / Suitcase / TRAIDremade

4 New Models
aforest-design / Andrea Zittel / Bless / Collection of Hope / Holly McQuillan / Mark Liu
Nau / Rebecca Earley & Kate Goldsworthy / Redesign the World

5 Design Initiatives
Agatha Ruiz de la Prada / Barney’s New York / H&M and DAA – Designers Against Aids / Katharine Hamnett / Zara / Miguel Adrover / Philippe Starck / Salvatore Ferragamo / Vivienne Westwood / Yeohlee Teng / Yves Saint Laurent

 

 

One of the strongest trends in fashion is the expression of ecological, social and community consciousness through for-profit fashion design corporations, which most recently have moved upscale from organic cotton T-shirts and hippy-ish drawstring pants to high fashion. There is now a wide range of companies offering well designed merchandise, from one-off art, recycled and redesigned clothing, organic and sustainable textiles and garment production, to a range of community and indigenous support cooperatives bridging the gap between traditional craft and high fashion.

This book shows the range of companies making a difference in the area of sustainable design in fashion, exploding the myth that sustainable design is bad design, or at best basic design, by highlighting the range of companies producing desirable and well-designed apparel and accessories with a conscience. It not only demonstrates the range of products available around the globe, but explains the stories behind them and the communities they support, as well as showing how and where they make a difference.

 

For more information about the book and the subject please visit Sass Brown's dedicated eco fashion site: www.ecofashiontalk.com


Sass Brown is a full-time professor at the Fashion Institute of Technology in New York, and lives in Florence, Italy, where she is Resident Director for its overseas programme. She has created collections for myriad manufacturers, from urban clothing for London’s trend conscious teenagers, to her own signature collection of women’s designer sportswear. She specializes in ethical design practices in the fashion industry and has worked with many women’s cooperatives, most notably in Latin America.

Review

'Eco Fashion makes an important contribution to the global movement for ecology-in-design. In particular, Sass Brown calls attention to the many
independent designers who are bringing environmentally-friendly fashion to the next level.'

Valerie Steele, Director, The Museum at the Fashion Institute of Technology

Review

‘Eco Fashion will be one of the fastest growing areas in the global fashion business this decade. This book provides an excellent overview of this emerging field.’

Dr Suran Goonatilake OBE, Founder of Iqons, the world's largest fashion industry networking site

Review

'Eco Fashion is a thoughtful and stimulating publication that comprehensively covers the way companies and designers are responding to the challenge of creating a more environmentally friendly yet design-led fashion industry. What is perhaps unique about this publication is how it provides both an insight into the key drivers behind developing an eco fashion industry, whilst at the same time acting as a guide to the designers and fashion companies who are tackling these issues. This publication never loses sight of the importance of creating fashionable and exciting clothes if we are to have a sustainable fashion industry.'


Professor Frances Corner, Head of College London College of Fashion

Readers' Comments
(3 comments)
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A must have

02/08/2010

This book is a must have for any designer committed to apparel making major contributions to the global sustainable movement. The book provides wonderful insight in regard to what designers in various areas of the industry are doing in sustainability that’s “really good.” It is no longer about the natural and often boring tee shirt!

by Joanne Arbuckle, Dean of School of Art and Design, FIT NYC

A must read!

23/07/2010

Long before sustainability in fashion was a global trend, Sass Brown has been investigating the role played by leading designers and communities around the world. This non-stopping commitment to the relations between man and his environment led her to discover, catalogue and seriously analyze the world’s most important initiatives in such field, from Brazil to the USA. The same great energy and enthusiasm that moved her research through time and space is now documented in her new book with a fresh and unique approach. Eco Fashion is the answer to better understand and orchestrate the everlasting human desire to conceive a nice and comfortable appearance along with our need to reconnect with the environment. Definitely, a must read for scholars and entrepreneurs interested in the future of fashion.

Professor Carol Garcia, Doctor in Communications and Semiotics
Head of post-graduate courses on Fashion Styling and Image Creation at Senac São Paulo, Brazil

by Carol Garcia

A bold attempt to encourage real change in fashion

24/05/2010

Brown’s remarkable overview of ecological and socially responsible work deals with the subject of sustainability in fashion in a way that for once does justice to the true diversity of the pioneering and entrepreneurial work done within a field too much engaged in sustaining models and practices from which there may be nothing or little to sustain. It is bold attempt to encourage real change in fashion.

by Dr. Clemens Thornquist, Chair of Fashion Design at Boras, Sweden