100 Ideas that Changed Graphic Design

By Steven Heller and Véronique Vienne

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  • Paperback
  • 300 illustrations
  • 216 pages
  • 270 x 210 mm
  • ISBN 9781856697941
  • Published April 2012

New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Written by one of the world’s leading authorities on graphic design and lavishly illustrated, the book is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.

Also part of the series: 100 Ideas That Changed Architecture (Sep 2011), 100 Ideas That Changed Fashion (Sep 2011)

Upcoming titles: 100 Ideas That Changed Film (Spr 2012), 100 Ideas That Changed Art (Aut 2012), 100 Ideas That Changed Photography (Aut 2012)

About the Author

Steven Heller is  co-chair of the Designer as Author program and co-founder of the Design Criticism program at SVA, New York. For 33 years he was an art director at The New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline and I.D., and author of 120 books on design, including Design Literacy and Paul Rand. He received the 1999 AIGA Medal for Lifetime Achievement.

Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines she lives in New York and teaches at SVA on the Graphic Design MFA programme.

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'How did graphic design develop into what it is today? Fortunately there are people like Steven Heller to pinpoint the big-bang ideas that led to the standards we take for granted. In 100 Ideas that Changed Graphic Design, he and Veronique Vienne identify, define, and illustrate the breakthrough moments that continue to inform contemporary visual conventions.'
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