A Logo for London

By David Lawrence

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  • Hardback
  • 250 colour illustrations
  • 176 pages
  • 9⅞ x 8¾ ins
  • ISBN 9781780672960
  • Published September 2013

The London Transport bar and circle – also known as the bulls-eye or roundel – is an icon of commercial design. Over the last century it has come to represent not only London’s transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being ‘cool’, and its influence has extended into many other fields, including fashion, pop music and counter-culture.

This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the company’s many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the bar and circle, many of them previously unpublished.

About the Author

David Lawrence is research fellow at the London Transport Museum, and Principal Lecturer in the School of Art and Design History at Kingston University. He is an architect, design historian and broadcaster, and the author of several books including Food on the Move (2010), Bright Underground Spaces (2008), and Underground Architecture (1994).

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Foreword by David Worthington

Introduction

1. Selling the invisible: take the tube, bus and tram

2. Uniquely designed for London

3. The symbol goes to war

4. Art for all: the advertising agency man

5. Economy and Monopoly

6. Redefining the Identity

7. Millennial moves

8. Art on the Underground

9. Take London home with you

10. Admirers and imitators

11. Going Underground

Conclusion

Notes

Sources

Further reading