American Modernism: Graphic Design 1920–1960 (mini edition)

By R. Roger Remington

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  • Paperback
  • 230 illustrations
  • 192 pages
  • 8.75 x 6.75 in
  • ISBN 9781780670980
  • Published March 2013

American Modernism is a comprehensive survey of Modernist graphic design as it emerged in America in the period between 1920 and 1960 in various media – advertising, information design, brand identity, magazine design, book design and posters.

R. Roger Remington studies the entire chronological development of the Modernist graphic style in America, covering its emergence from European avant-garde roots, its growth during the 1930s and 40s, and its subsequent continued progression into a fully-formed American style. Looking at the key works of mid-century Modernism, Remington brings together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin and Alvin Lustig. The book also looks at the impact of and reactions to this new movement as graphic design in America matured throughout the 1960s and beyond, completing an authoritative study of this key movement.

About the Author

R. Roger Remington is Vignelli Distinguished Professor of Design at Rochester Institute of Technology and director of the Vignelli Center for Design Studies. His previous books include Nine Pioneers in American Graphic Design (1992), Lester Beall: Trailblazer of American Graphic Design (1996) and Design and Science: The Life and Work of Will Burtin (2007).

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Preface

Chapter 1: The Basis for the New: The Cradle of Modernism 1850-1899

Chapter 2: A New World Forming: The Impact of Modernism 1900-1919

Chapter 3: American Design in Transition: Traditional to Modernism 1920-1929

Chapter 4: Into the Design Scene: Modernism Arrives in America 1930-1939

Chapter 5: At War and After: The Creative Forties in America 1940-1949

Chapter 6: A New Style: American Design at Mid-Century 1950-1959

Chapter 7: Design Since Mid-Century: Diversity and Contradiction 1960-1999

Notes
Bibliography
Picture Credits
Acknowledgements