- 230 illustrations
- 192 pages
- 8.75 x 6.75 in
- ISBN 9781780670980
- Published March 2013
American Modernism is a comprehensive survey of Modernist graphic design as it emerged in America in the period between 1920 and 1960 in various media – advertising, information design, brand identity, magazine design, book design and posters.
R. Roger Remington studies the entire chronological development of the Modernist graphic style in America, covering its emergence from European avant-garde roots, its growth during the 1930s and 40s, and its subsequent continued progression into a fully-formed American style. Looking at the key works of mid-century Modernism, Remington brings together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin and Alvin Lustig. The book also looks at the impact of and reactions to this new movement as graphic design in America matured throughout the 1960s and beyond, completing an authoritative study of this key movement.
Chapter 1: The Basis for the New: The Cradle of Modernism 1850-1899
Chapter 2: A New World Forming: The Impact of Modernism 1900-1919
Chapter 3: American Design in Transition: Traditional to Modernism 1920-1929
Chapter 4: Into the Design Scene: Modernism Arrives in America 1930-1939
Chapter 5: At War and After: The Creative Forties in America 1940-1949
Chapter 6: A New Style: American Design at Mid-Century 1950-1959
Chapter 7: Design Since Mid-Century: Diversity and Contradiction 1960-1999