• Paperback
  • 350 illustrations
  • 272 pages
  • 290 x 210 mm
  • ISBN 9781856696906
  • Published October 2010

For graphic designers no project is more personal or more crucial, both in terms of commercial success and peer-group positioning, than their own corporate identity. From the first hello, to delivering the invoice, designers are judged, again and again, on the quality of their printed and virtual presentation, including their company name, logo, business card, letterhead, website, blog, newsletter, delivery packaging, brochures, promos, even the typeface they choose.

This book examines the corporate identities of 76 designers, at various stages in their careers and from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.

About the Author

Liz Farrelly is a design writer and editor, published worldwide. Her book credits include, among others, Scrawl, Scrawl Too, Zines, Stick ‘Em Up, Brooklyn: New Style, Fashion Forever, the Business Cards series, onehundredat360º and For Love and Money: New Illustration.

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