• Paperback
  • 282 illustrations
  • 208 pages
  • 280 x 197 mm
  • ISBN 9781856696913
  • Published September 2010

One of the strongest trends in fashion is the expression of ecological, social and community consciousness through for-profit fashion design corporations, which most recently have moved upscale from organic cotton T-shirts and hippy-ish drawstring pants to high fashion. There is now a wide range of companies offering well designed merchandise, from one-off art, recycled and redesigned clothing, organic and sustainable textiles and garment production, to a range of community and indigenous support cooperatives bridging the gap between traditional craft and high fashion.

This book shows the range of companies making a difference in the area of sustainable design in fashion, exploding the myth that sustainable design is bad design, or at best basic design, by highlighting the range of companies producing desirable and well-designed apparel and accessories with a conscience. It not only demonstrates the range of products available around the globe, but explains the stories behind them and the communities they support, as well as showing how and where they make a difference.


For more information about the book and the subject please visit Sass Brown's dedicated eco fashion site: www.ecofashiontalk.com

About the Author

Sass Brown is Acting Assistant Dean for the School of Art and Design at the Fashion Institute of Technology, New York. Originally from London, England, Sass established herself as a designer with her own signature collection selling in the UK and across Canada. As a researcher, writer and blogger, her area of expertise is eco fashion, in all of its different expressions, from slow design and heritage craft skills to recycle, reuse and new business models. She has published papers, spoken, taught and advised women’s cooperatives and educational institutions in Brazil, Peru, Columbia, Sri Lanka, Italy, France, US, Canada and the UK, on the topic of sustainable design. Voted in the top 10 Women Who Changed the Face of Fashion by Fashion Compassion, Brown promotes the best in eco fashion design, through a multitude of media, most notably her books, her website www.ecofashiontalk.com and her journalism.


Customer Reviews

A fresh and unique approach Review by Prof Carol Garcia
'Long before sustainability in fashion was a global trend, Sass Brown has been investigating the role played by leading designers and communities around the world. This non-stopping commitment to the relations between man and his environment led her to discover, catalogue and seriously analyze the world’s most important initiatives in such field, from Brazil to the USA. The same great energy and enthusiasm that moved her research through time and space is now documented in her new book with a fresh and unique approach. Eco Fashion is the answer to better understand and orchestrate the everlasting human desire to conceive a nice and comfortable appearance along with our need to reconnect with the environment. Definitely, a must read for scholars and entrepreneurs interested in the future of fashion.'
Professor Carol Garcia, Doctor in Communications and Semiotics. Head of post-graduate courses on Fashion Styling and Image Creation at Senac São Paulo, Brazil (Posted on 12/6/12)
Creating a dream Review by Linda Loppa
'Fashion designers have a great responsibility. They have to create a dream, a desire, a status and above all a better world!'
Linda Loppa, Polimoda, Italy
(Posted on 12/6/12)
A remarkable overview Review by Dr Clemens Thornquist
'Brown’s remarkable overview of ecological and socially responsible work deals with the subject of sustainability in fashion in a way that for once does justice to the true diversity of the pioneering and entrepreneurial work done within a field too much engaged in sustaining models and practices from which there may be nothing or little to sustain. It is a bold attempt to encourage real change in fashion.'
Dr. Clemens Thornquist, Chair, Fashion Design, Swedish School of Textiles, University of Borås (Posted on 12/6/12)
Makes an important contribution Review by Valerie Steele
'ECO FASHION makes an important contribution to the global movement for ecology-in-design. In particular, Sass Brown calls attention to the many
independent designers who are bringing environmentally-friendly fashion to the next level.'
Valerie Steele, Director, The Museum at the Fashion Institute of Technology, New York (Posted on 12/6/12)
A must-have text Review by Joanne Arbuckle
'This book is a must have for any designer committed to apparel making major contributions to the global sustainable movement. The book provides wonderful insight in regard to what designers in various areas of the industry are doing in sustainability that’s “really good.” It is no longer about the natural and often boring tee shirt!'
Joanne Arbuckle, Dean of School of Art and Design, FIT NYC (Posted on 12/6/12)

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