• Paperback
  • 374 illustrations
  • 272 pages
  • 256 x 215 mm
  • ISBN 9781856696197
  • Published March 2011

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics.

This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of new techniques.

About the Author

Sue Jenkyn Jones is a Senior Lecturer in Fashion Design at Central Saint Martins College of Art and Design, London. She graduated from Middlesex University in 1975 and the Royal College of Art in 1977. She has worked within the high-street fashion industry and as the owner and designer of a successful womenswear brand sold in her own shops in London and in major stores worldwide.

Customer Reviews

A tremendous asset Review by Steven Faerm
Rating
'A tremendous asset to pre-college students, current students, professional designers, and even fashion design academics as we all try to best prepare in our areas of practice.'
Steven Faerm, BFA Director of Fashion, Parsons The New School for Design (Posted on 12/7/12)

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