Fashion Stylist's Handbook

By Danielle Griffiths

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  • Paperback
  • 150 color illustrations
  • 208 pages
  • 9⅞ x 7
  • ISBN 9781780678559
  • Published August 2016

This book is designed for anyone wanting to become a fashion stylist. In Fashion Stylist’s Handbook, Danielle Griffiths presents a no-nonsense, practical guide on how to succeed, from landing your first job as an assistant to starting your own business as a freelance fashion stylist. 

Illustrated throughout with inspirational photos and behind-the-scenes shots, the book is packed with tips for organizing your own fashion shoots and advice on getting started in the fashion world. It features interviews with international contemporary fashion stylists and advice from experts working within the PR industry.

About the Author

Danielle Griffiths is a successful freelance fashion stylist. Her editorial work has appeared in leading fashion magazines and newspapers. She has styled for major advertising and music clients, while working alongside some of the world's best photographers.

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Chapter 1

WHAT IS A FASHION STYLIST?

WHAT DOES A FASHION STYLIST DO?

AREAS IN WHICH A FASHION STYLIST CAN WORK

WHO ARE YOU WORKING FOR?

INSIDE KNOWLEDGE INTERVIEW: NEWHEART OHANIAN, STYLIST

 

Chapter 2

THE STYLIST’S JOB

RECEIVING A JOB OFFER

FOLLOWING A BRIEF

   TEAR SHEETS AND MOODBOARDS

PREP

   PREPPING FOR DIFFERENT JOBS

   PRE-PRODUCTION MEETING

CALL SHEETS

WORKING WITH PRs

   CALL-INS

   APPOINTMENTS

   COMMISSIONING LETTER

   COVERING LETTER

FITTINGS

THE SHOOT

CREDITS

INSIDE KNOWLEDGE INTERVIEW: SIIM KOHV, PR AND MARKETING DIRECTOR

 

Chapter 3

YOUR WAY IN (may require localization)

QUALIFICATIONS AND COURSES

WORK EXPERIENCE AND INTERNSHIPS

   APPLYING FOR INTERNSHIPS AND WORK EXPERIENCE: CV AND COVERING LETTER

MOVING UP TO ASSISTING WORK

   APPLYING FOR ASSISTING WORK: CV AND COVERING LETTER

OTHER WAYS IN

INSIDER KNOWLEDGE INTERVIEW: URSULA LAKE, FASHION DIRECTOR AND DESIGNER

 

Chapter 4

THE ASSISTANT

GETTING YOUR FOOT IN THE DOOR

WHAT A STYLIST EXPECTS FROM YOU

THE NUTS AND BOLTS

INSIDE KNOWLEDGE INTERVIEW: MISS MOLLY, COSTUME DESIGNER AND STYLIST

 

Chapter 5  

THE FASHION INDUSTRY

FASHION SEASONS AND COLLECTIONS

GETTING INTO THE SHOWS

PRESS DAYS

TRENDS

INSIDE KNOWLEDGE INTERVIEW: LIZ SHUTTLEWORTH, GLOBAL PR MANAGER FOR McQ

 

Chapter 6

TESTING

WHY MUST YOU TEST?

MEETING PHOTOGRAPHERS

LOOKING AT PORTFOLIOS AND RECRUITING THE TEAM

SELECTING MODELS

SOURCING CLOTHES FOR TEST SHOOTS

   TASK: CALL-INS

RESEARCH AND IDEAS

   TASK: RESEARCHING YOUR FIELD

   TASK: VISUAL KNOWLEDGE

   TASK: 'READING IN'

   TASK: BUILDING STORIES AND IDEAS FOR SHOOTS

   TASK: LAYOUT

PRACTICALITIES

EDITING AND SELECTING PRINTS

SUBMITTING WORK TO MAGAZINES

INSIDE KNOWLEDGE INTERVIEW: IAN HARRISON, FASHION/PORTRAIT PHOTOGRAPHER

 

Chapter 7

BUILDING YOUR PORTFOLIO

THE BOOK

COLLECTING, PRINTING AND SENDING IMAGES

SELECTING IMAGES FOR YOUR BOOK

WHAT THE PROFESSIONALS ARE LOOKING FOR

PRESENTING IMAGES IN YOUR BOOK

DIGITAL PORTFOLIOS 

BUILDING A WEBSITE (BY JAMES MALTBY, THOUGHTBUBBLE.COM)

INSIDE KNOWLEDGE INTERVIEW: SALLY HUGHES, PRODUCER, THE PRODUCTION FACTORY

 

Chapter 8

CONTACTS/LOOKING FOR ASSISTANT WORK

CONTACTS

GET LISTED

HOW TO FIND THE STYLIST YOU WOULD LIKE TO ASSIST

A PLAN OF ACTION

PROGRESS REPORTS

GETTING THE APPOINTMENTS

HOW TO SELL YOURSELF

FEED BACK FROM APPOINTMENTS

INSIDER KNOWLEDGE INTERVIEW

 

Chapter 9

ESSENTIAL BUSINESS KNOW HOW FOR FREELANCERS (will require localization)

HOW TO SET UP AS SELF–EMPLOYED

ON THE JOB

JOB NUMBER, PURCHASE ORDER / PO NUMBER

PAY SCALES FOR FREELANCERS

ARTIST CONFIRMATION

INVOICING

EXPENSES

STATEMENT OF ACCOUNTS

CARNETS

KNOWING YOUR RIGHTS

WHAT TO DO IF YOU DO NOT GET PAID BY A CLIENT

INSURANCE

INSIDER KNOWLEDGE INTERVIEW

 

 

Chapter 10

STYLING INFORMATION

KIT BAG

STYLING TIPS, TECHNIQUES AND QUICK FIXES

HEADSCARVES

MENSWEAR

THE DIFFERENT COLLAR TYPES

THE DIFFERENT COLLAR TYPES

HOW TO TIE A BOW TIE 

HOW TO TIE A CRAVAT

MEASUREMENTS – WOMEN’S, MEN’S, CHILDREN

CARE LABELS AND INSTRUCTIONS

 

Glossary

Further Reading and resources