How 30 Great Ads Were Made: From Idea to Campaign

By Eliza Williams

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  • Paperback
  • 600 illustrations
  • 224 pages
  • 270 x 210 mm
  • ISBN 9781856698214
  • Published January 2012

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made.

Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads.

In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.

About the Author

Eliza Williams is currently senior writer at Creative Review magazine in London, and also regularly contributes to magazines including Frieze, Art Monthly and Flash Art.

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'Fascinating not only for industry professionals but for anyone with an interest in how ads are made.'
Little Black Book Online

'These adverts herald a new blurring between commerce and creativity, with many impacting upon popular culture, and How 30 Great Ads Were Made is a compelling, often hilarious, and remarkable exploration of the best of them.'

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