How to Create a Portfolio and Get Hired: A Guide for Graphic Designers and Illustrators (2nd Edition)

By Fig Taylor

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  • Hardback
  • 260 illustrations
  • 160 pages
  • 9⅛ x 7 ins
  • ISBN 9781780672922
  • Published October 2013

This book shows those embarking on an illustration or graphic design career how best to put together an effective, professional portfolio. It discusses what to include and how to organize and display the work, and also advises on presentation techniques and self-promotion. Both print and digital portfolios are covered.

Deciding who to approach for work is of key importance whether you are looking for a full-time position or freelance work, and the book maps out the creative marketplace, examining the main areas of work and describing the types of position available in each, and how the commissioning process works. Tips are included from commissioners and practitioners working in magazine and book publishing, design, advertising, TV/film and beyond, as well as agents and educators.

The book also features a listings section detailing online resources and publications to aid research, suppliers, specialist libraries, industry-related trade fairs and professional organizations.

First edition ISBN: 9781856696722

About the Author

Fig Taylor is Portfolio Consultant at the Association of Illustrators, London. She graduated from Chelsea School of Art with a degree in graphic design, then ran her own London-based illustration agency. She lectures extensively on professional practice to students throughout the UK.

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Approximately 3,500 words of new/replacement text, with approx 20 updated images, one new tutorial on presenting a digital portfolio on iPad

1 What is a Portfolio? (100 new words)
Student Portfolio; Professional Portfolio (new text on digital portfolios) / Graphic Design Portfolio; Illustration Portfolio;  Cross-disciplinary Portfolio
2 Making Sense of the Marketplace  (100 new words)
Design Groups; Branding; Web; Multidisciplinary; internships; commissions    
Advertising Agencies    
Routes into advertising design; Routes into advertising illustration; Opportunities for cross-disciplinary practitioners    
The Editorial Sector    
Openings for designers; Illustration commissions    
Book Publishing (new text on e-publishing)    
Starting as a book designer; Children’s books; Educational publishing; Adult fiction; Adult non-fiction    
Comics and Graphic Novel
The independent route; The commercial route    
Television and Film    
Opportunities for designers; Opportunities for illustrators
Computer Games Development (new text on mobile devices and digital apps)
Illustration skills    
Greetings Cards    
In-house design positions; Illustrating greetings cards; Finding the right publisher
Creating a portfolio    
Setting up as a publisher    

3 Research and Cold-calling (100 new words);
Why Research Is Important; Targeting Your Research; Jobs in the design world; Illustration commissioners; Research Resources: Professional journals; Annuals and sourcebooks; Yearbooks, mailing lists & industry directories (new text on industry related websites, portals and blogs); Libraries, Industry-related websites, portals and blogs; Speculative Applications; Student Exhibitions and Competitions    
4 Creating a Good Portfolio
Basic Approaches    ; Learn to be Objective    
5 Choosing the Right Portfolio (500 new words)
The Print Portfolio; Size matters; What kind of portfolio?; Leaves and laminates; How to display your work; Photographs of samples; The Digital Portfolio; What can go wrong?; How to get it right; Remote presentations    

6 Making Yourself Known in the Marketplace (2000 new words)    
Networking Pays Off; Pitching for a Presentation; Promotional Material; Presentation Pointers; Be prepared; Presenting Your Portfolio; Post-presentation Reminders; Websites; Sourcebook advertising; Follow-up visits