How to Have Great Ideas: A Guide to Creative Thinking

By John Ingledew

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  • Paperback
  • 350 color illustrations
  • 184 pages
  • 9½ x 6¾ ins
  • ISBN 9781780677293
  • Published February 2016

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising, and communications. It provides 53 practical strategies and projects for unlocking innovative ideas.

Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers.

Packed with great examples of innovative thinking in graphic design, advertising, photography, illustration, architecture, product design, furniture design, industrial design, animation, digital design, car design engineering, art and fashion.

About the Author

John Ingledew has taught and written about design, photography and creative thinking for 20 years, worked at universities in Europe, America and Japan, and recently helped to set up an Art School in Northern China. He is a Visiting Professor at The London School of Film, Media and Design at The University of West London.

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Exercise your imagination
Be playful
Write your manifesto
Question, question, question
Keep it simple
Just get started
Value first ideas
Voice your wildest concept
Act like a kid
Take notice
Visualize it
Get help
Know who’s the daddy
What would Terry do?
Ask ‘What else can I do with this?’
Find your inner genius
Make ’em laugh
Find a link
Make leaping jumps
Fail towards success
Find an analogy
Change what appears to be fixed
Fix your frustrations
Look to nature
Change the room
Build your own space
Try osmosis
Change the scenery
Go to the factory
Trust your hunches
Potter, ponder and tinker
Try translating
Sleep on it
Take a break
Spend time daydreaming
Embrace absurdity
Take a chance
Fence yourself in
Try swapping systems
Try combining systems
Be a storyteller
Appreciate accidents
Talk your way in
Criss-cross borders
Take things literally
Be contrary
Make it personal
Understand your process
Just in time
Practise, practise, practise