• Paperback
  • 80 illustrations
  • 160 pages
  • 230 x 190 mm
  • ISBN 978 1 85669 657 9
  • Published May 2010

This book is aimed at anyone who is considering becoming an advertising Creative, studying to become one, or would like to become a better one.
    Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising Creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency.
    Getting a job as an advertising Creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.

About the Author

Simon Veksner is Creative Director at DDB Sydney. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards and is a frequent D&AD juror.

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This title is available as an e-book from the following providers:


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VitalSource

'This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one.'

Campaign Brief

'Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising creative...'

Media Blips

'...it's the author's specific ideas on his craft that are most important, and luckily industry veteran Simon Veksner is both opionated and open to debate.'

Computer Arts

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