How to Use Type

By Lindsey Marshall and Lester Meachem

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  • Paperback
  • 460 illustrations
  • 208 pages
  • 230 x 190 mm
  • ISBN 9781856698979
  • Published September 2012

This book is a guide to the use of type in design for print and screen. It provides a creative, informative and practical introduction for those studying all pathways of graphic design.

The authors discuss who uses type, where and when type is employed, audience and appropriateness of type and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, colour and movement, experimentation with type and production issues. Throughout, examples are drawn from design for both print and screen.

How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.

About the Author

Following a career as a freelance graphic designer, Dr Lindsey Marshall moved into higher education and took up a post as principal lecturer in visual communications.

Lester Meachem has worked as a freelance illustrator and designer for many years. He is currently head of Visual Communication and Design & Applied Arts at the School of Art & Design, University of Wolverhampton. He teaches and leads the MA in Digital and Visual Communication.

Customer Reviews

A must for any typographer’s library Review by Robert Newman
Rating
'I know of no other book that covers so many formal and stylistic aspects so well. The wonderful images, case studies and process examples make it an invaluable source for inspiration as well as information.

Concisely written, richly illustrated and well presented, this book raises the bar in methods and practice for emerging typographers and provides new sources of inspiration for those more experienced.'

Robert Newman, Graphic Design, The Savannah College of Art and Design (Posted on 12/17/12)
Visually engaging Review by Phil Hawks
Rating
'This is the most appropriate book available to support the teaching of typography. All of the important aspects are covered and visually it is the most creative book in the marketplace.'
Phil Hawks, Graphic Designer and Lecturer (Posted on 12/17/12)

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1 The basics
The anatomy of type / Categories of type / Combining typefaces / Selecting typefaces / Families of type / Expert sets / Measurement of type / Structure of a letterform / Counterforms
Case study: Martin Woodtli (Switzerland)

2 Using the typeface
Legibility and readability / Upper and lower case / Lines measure and spacing / Colour and size / The typeface / Background / Type on screen / Paragraphs / Layout / Type and image / Graphic elements
Case study: Fons Hickmann (Germany)

3 Designing with type
The design process / Experimentation / Design considerations / Tools / Refining
Case study: Happy Centro (Italy)

4 Communication
Forms of communication / Meanings / Context / Impact / Rhythm and repetition / Visual continuity / Type as image / Symbols and graphic devices
Case study: Andre Apel and Jan Schottler (Austria)

5 Colour and movement
Colour of type / Using colour to create hierarchy / Colour and symbolism / Technical issues relating to colour / Type and movement
Case study: Thomas Pavitte (Australia)

6 Experiments with type
Experimental techniques / Type out there / Self-generated experiments / Surfaces / Type in three dimensions / Type as image / Pattern and decoration
Case study: Yani Arabena (Argentina)

7 Production considerations
Evaluation / Pre-flight / Choice of stock / Print processes / Colour in production / Production for print / File formats for print / Production for screen / Legal issues and accessibility
Case study: Mission Design (Norway)

'An entry-level book that's a good reference for junior designers'.
Digital Arts

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