Type guru Sarah Hyndman introduces her fascinating new book for LKP

Posted on April 24, 2017 by Laurence King Publishing

Graphic designer, author and public speaker Sarah Hyndman is passionate about type and making it fun and accessible for everyone. Through her extensive research and typographic experiments, she examines the psychology of typography and runs many hugely popular type-based workshops and events. Her latest book for Laurence King, How to Draw Type and Influence People is a fascinating activity book – its hands-on approach is designed to help readers understand the different messages type can convey, and the emotional response which typography can evoke.

Watch this short film to see Sarah introducing the book from her inspiring studio space in East London.


How to Draw Type and Influence People - a tour of Sarah Hyndman's studio from Laurence King Publishing on Vimeo.


Grab your copy of Sarah's new book here, and find out more about her research and workshops here.


This post was posted in Graphic Design and was tagged with Graphic Design, Typography