• Paperback
  • 277 illustrations
  • 240 pages
  • 256 x 215
  • ISBN 9781856697514
  • Published July 2011

Product Design offers a broad and comprehensive introduction to the field of product design and the key role of product designers. It follows through all the stages and activities involved in the creation of a new product – from concept design to manufacture, prototyping to marketing. It encourages the reader to challenge conventions and to think about the subject in new and exciting ways.

The book also explores the diverse nature of product design, including new and emerging forms of practice. A rich overview of influential design movements and individuals are covered, together with interviews and examples from prominent product designers, and working practices and career guidance relevant to today.

Full of visual examples and practical information, the book is an essential guide for students or anyone interested in product design.

About the Author

Alex Milton is Head of the Faculty of Design at The National College of Art and Design in Dublin.

Paul Rodgers is Professor of Design Thinking in the School of Design at Northumbria University, UK.

Customer Reviews

Great range of examples Review by Larry Leiger
Rating
'"Product Design" by Rodgers and Milton delivers us from the naive notion that great designs (even lousy ones) are born of magical creative thought. In example after example, the authors reveal how demanding the field is and that great results come, much like in athletics, from hard work in the tangible physical world where an adaptive mind can let inspiration happen.'
Larry Leiger, Department of Design, Stanford University (Posted on 12/6/12)
Highly recommended Review by C. Thomas Mitchell
Rating
‘An ideal introductory text that not only covers the history and context of the field, but also looks at current trends, materials, and manufacturing techniques. This book is beautifully designed, right up to date, and highly recommended!’
C. Thomas Mitchell, Dept of Apparel Merchandising and Interior Design, Indiana University (Posted on 12/6/12)

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