The Graphic Design Idea Book: Inspiration from 50 Masters

By Steven Heller and Gail Anderson

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  • Paperback
  • 50 color illustrations
  • 128 pages
  • 8¾ x 6¼ ins
  • ISBN 9781780677569
  • Published April 2016

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, color, illusion, ornament, simplicity, and wit and humor.

The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

About the Author

Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.

Gail Anderson is a designer, writer and educator, and director of design and digital media at the School of Visual Arts Press. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA and the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organizations and conferences around the world.

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SECTION 1: EXPERIMENT WITH DESIGN
    1. Color
    2. Black and White
    3. Spot Color
    4. Flat Color
    5. Overlapping Colors
    6. White Space
    7. Geometry
    8. Perspective
    9. Scale
    10. Conceptual Composition
    11. Improvisation

SECTION 2: PLAY WITH TYPE AND IMAGE
    12. Signature Letter
    13. Sculpting Type
    14. Lettering as Image
    15. Illegibility
    16. Numbers
    17. Punctuation Marks
    18. Transformation
    19. Visual Puns
    20. Illusion
    21. Trompe l'oeil
    22. Irony

SECTION 3: EXPLORE MEDIA AND TECHNIQUES
    23. Blur
    24. Distortion
    25. Layering
    26. Ageing
    27. Collage
    28. Paper Art
    29. Monumentalism
    30. Motion
    31. User-Friendly Design

SECTION 4: BORROW FROM DESIGN HISTORY
    32. Abstraction
    33. Expressionism
    34. Retro
    35. Ornament
    36. Frames and Borders
    37. Sampling
    38. Parody
    39. Vernacular
    40. Vintage Ephemera

SECTION 5: COMMUNICATE A MESSAGE
    
    41. Simplicity
    42. Information Graphics
    43. Symbols
    44. Targeting
    45. Persuasion
    46. Graphic Commentary
    47. Narrative
    48. Mood
    49. Emotion
    50. Wit and Humour