- 596 illustrations
- 224 pages
- 270 x 210 mm
- ISBN 978 1 85669 647 0
- Published March 2010
Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kinds of media.
This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. Each deals with a key emerging trend - digital, branded, ambient, integrated, and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leading advertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
'Williams's book paints a picture of a brave new world for advertising, full of multimedia possibility and subversive intent.'
'A brilliant overview of the many guises assumed by advertising in today's world.'
'This book handily deals with many of the key emerging trends in digital, branded, ambient, integrated, and self-initiated subjects.'