TM: The Untold Stories Behind 29 Classic Logos

By Mark Sinclair

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  • Hardback
  • 300 colour illustrations
  • 224 pages
  • 11⅛ x 8⅝ ins
  • ISBN 9781780671659
  • Published August 2014

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

About the Author

Mark Sinclair is Deputy Editor of Creative Review, the UK's leading magazine and blog on design, advertising and visual culture. He is co-author of Pictures and Words: New Comic Art and Narrative Illustration (Laurence King, 2005).

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CONTENT

Bell Systems
Saul Bass, US, 1985

British Rail
Gerry Barney, UK, 1964

British Steel
David Gentleman, UK, 1969

CBS
William Golden, US, 1951

Canadian National
Allan Fleming, Canada,
1960

CND
Gerald Holtom,
UK, 1958

Coca-Cola
Frank Mason Robinson,
US, 1887

Deutsche Bank
Anton Stankowski,
Germany, 1974

ENO
Mike Dempsey, UK, 1991

ERCO
Otl Aicher, Germany, 1974

España
Joan Miró, Spain, 1983

I Love New York
Milton Glaser, US, 1975

London Underground
Edward Johnston, UK, 1919

Michelin
O’Galop, France, 1898

Munich ‘72
Coordt von Mannstein
Germany, 1971

Musée d’Orsay
Bruno Monguzzi,
Switzerland, 1983

NASA
Bruce Blackburn, US, 1974

National Theatre
Ian Dennis, UK, 1974

Osborne Bull
Manolo Prieto, Spain, 1956

Penguin
Edward Young, UK, 1935

Peru
FutureBrand, Argentina,
2011

Pirelli
Unknown, Italy, 1908

Pompidou Centre
Jean Widmer, Switzerland,
1977

Randstad
Ben Bos, Netherlands, 1960

Tate
Wolff Olins, UK, 1999

UPS
Paul Rand, US, 1961

V&A
Alan Fletcher, UK, 1989

Woolmark
Franco Grignani, Italy,
1964

WWF
Sir Peter Scott, UK, 1961