Visual Merchandising: Window and In-store Displays for Retail, Second Edition

By Tony Morgan

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  • Paperback
  • 280 illustrations
  • 208 pages
  • 280 x 216
  • ISBN 9781856697637
  • Published October 2011

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains approximately 6,000 words of new text, with four new case studies and updated images.

Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

About the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Customer Reviews

A wonderful pictorial of international window displays Review by Prof. Kathryn Dillon
Rating
'Tony Morgan’s book has been a godsend to my Visual Merchandising Classes! The excellent photos of window and store displays from around the world have provided my students with an exciting and imaginative perspective of what the art of silent selling is all about. '
Professor Kathryn Dillon, Department of Fashion Marketing and Management, Savannah College of Art and Design, Savannah, GA.
(Posted on 12/18/12)

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