- 280 illustrations
- 208 pages
- 280 x 216
- ISBN 9781856697637
- Published October 2011
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains approximately 6,000 words of new text, with four new case studies and updated images.
Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
- A wonderful pictorial of international window displays Review by Prof. Kathryn Dillon
Professor Kathryn Dillon, Department of Fashion Marketing and Management, Savannah College of Art and Design, Savannah, GA.
(Posted on 12/18/12)
This title is available as an e-book from the following providers:
CourseSmart (available in the US only)