- Paperback
- 300 colour illustrations
- 248 pages
- 250 x 195
- ISBN 9781856697576
- Published September 2012
Designed for all those involved in the packaging industry – packaging designers, manufacturers and retailers – this book provides a comprehensive illustrated guide to designing environmentally friendly packaging.
Environmental issues are forcing designers and manufacturers to re-evaluate the design of their packaging and the materials they use. This book addresses the principles of eco-friendly packaging, including the background to climate change and its impact upon the packaging industry, the response from industry to date, and issues of biodegradabilty and recyclability. Using this background information, advice is then given on creative packing solutions that will answer these questions.
Containing comprehensive directories of different packaging materials, including their environmental credentials, and of different packaging formats, this book offers those seeking to answer design briefs with an environmental requirement a comprehensive guide to the possibilities available to them.
About the Author
Laurel Miller and Stephen Aldridge are Directors of a.m. associates. They have worked with Conran Associates, Minale Tattersfield, Newell and Sorrell, Pentagram, Interbrand and Coley Porter Bell. Laurel runs masterclasses in Packaging Design and Environmental Packaging.
Introduction
1/ Packaging and the environment
2/ The search for environmental solutions
3/ Designing creative environmentally friendly packaging
Case Studies
Directory of materials
Directory of packaging formats
Life cycle analysis
Recycling and Sustainability symbols
Further Reading Index Acknowledgements
'In their remarkable thorough new book, Miller and Aldridge debunk the common myths of sustainable production, introduce new materials, and help designers navigate the often treacherous waters that lie between manufacturers and the client, providing plenty of case studies for inspiration.'
Core 77 Magazine
'This book is full of insightful perspectives on how our products are packaged, and how they can be done in more eco-friendly ways.'
Design You Trust
'A completely readable introduction to the environmental impact of the consumer goods industry, touching on everything from Heinz's eco-friendly plastic squeeze container to telltale signs of "greenwashed" products. And of course, the titular cucumbers.'
Fast Co Design
