{"title":"Adam Cheung","description":"\u003cb\u003eAdam Cheung\u003c\/b\u003e is a writer and editor covering fashion and footwear. He is a style writer at \u003ci\u003eBritish GQ\u003c\/i\u003e and the founder of \u003ci\u003eTyped Hype\u003c\/i\u003e, a platform focused on sneaker culture. Previously, he was editor-in-chief of a London-based streetwear publication. His work explores the evolution of sneakers and their place in wider culture.","products":[{"product_id":"a-pocket-guide-to-puma","title":"A Pocket Guide to Puma","description":"\u003cb\u003eOnce shoes for the athletic track, Puma is now well loved the world over, while never losing sights on high-octane performance. Discover the story of the leaping cat in this illustrated guide, the perfect gift for any sneakerhead. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFeuding can sometimes bring about great things. In 1948, Adidas and Puma were borne out of a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions and canny style choices, Puma is now an industry leader, not bad for the underdog - or undercat - in the feuding war.\u003cbr\u003e\u003cbr\u003eIn this compact guide, fashion writer Adam Cheung uncovers Puma's story of resilience, from elite sportswear to wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations and of course all the iconic footwear, this book celebrates the brand that's not afraid to mix it up and go against the grain.","brand":"LKP Quercus","offers":[{"title":"Hardback","offer_id":56216817598843,"sku":"9781529453331","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/9615\/3794\/files\/9781529453331-original.jpg?v=1776826970"}],"url":"https:\/\/www.laurenceking.com\/collections\/author-adam-cheung.oembed","provider":"Laurence King Publishing UK","version":"1.0","type":"link"}