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100 Ideas That Changed Graphic Design

Steven Heller and Véronique Vienne

£14.99

100 Ideas That Changed Graphic Design is an incredible survey of the moments and movements that revolutionized design history. 

This accessible book demonstrates how key ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration for practitioners and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation). Together these innovations show the fascinating evolution of graphic design over time.

Praise for 100 Ideas that Changed Graphic Design:

“Written by one of the world’s leading authorities on graphic design and lavishly illustrated, [this book] is a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years.”—Digital Arts Online

“A thoughtfully curated inventory of abstract concepts that defined and shaped the art and craft of graphic design, each illustrated with exemplary images and historical context.”—The Atlantic

“An invaluable background for anyone working in design that will help you see the modern world in a whole new perspective.”—Creative Boom

“A feast for the eyes… 100 Ideas is an entertaining, often insightful read.”—STC Technical Communication Journal

“The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type.”—Cool Hunting

Other books in the series include:

100 Ideas That Changed Graphic Design ships internationally with free shipping within the UK.

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts, New York. He is the author of more than 180 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award.

Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

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