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How To Make Your Dog #Famous

A Guide to Social Media and Beyond

Loni Edwards


You know your dog is the cutest but does everyone else know it too?

In this book, Loni Edwards, the human behind the world’s most influential pets, breaks down the path to fame. Discover insights into the success of social media’s top pups and follow the essential steps on the road to fame from crafting your brand to advocating for your pup on set. With expert guidance on how to be a good dog parent and make sure your pup is happy and healthy every step of the way, this is your one-stop guide to helping your dog win over hearts, one adorable post at a time.

Loni Edwards is a lawyer turned entrepreneur who stumbled into the incredible world of pet influencers via her late fur baby Chlo (@chloetheminifrenchie). She is the Founder and CEO of The Dog Agency (@thedogagency): ÒThe firstÑand really, only majorÑmanagement company for social-media celebrity animal clientsÓ (Vogue). She is also the Founder and CEO of PetCon (@ petconofficial): ÒThe event that brings together the worldÕs most influential and social-savvy petsÓ (Good Morning America). She is a graduate of Harvard Law School, Cornell University, and Phillips Academy Andover, and a director on the board of the Animal Cancer Foundation. She can be found online at @lonidee.