This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing – to calibrate images (colour and black and white); adjust trapping levels in all the major software applications, and mix colours that won’t print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print – even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print and a glossary of print production terms.
Changes to new edition:
* Text fully updated to take account of new developments in print technology and software * 22,000 words of new/replacement text * Completely redesigned in Portfolio Skills series, with new cover * Many new colour illustrations added to make book more visual * All screen grabs now translatable