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The Creative Nudge

Simple Steps to Help You Think Differently

Kevin Chesters and Mick Mahoney


Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ‘nudge theory’ to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.

Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick’s strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.