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The Process

A New Foundation in Art and Design

Richard Wilde and Judith Wilde


The Process: A New Foundation in Art and Design is a compendium of 13 experimental projects designed to teach conceptual thinking and problem solving to art and design students.

The projects, created by Judith Wilde and Richard Wilde, focus on developing formal excellence and a strong sense of aesthetics, along with the ability to generate new ideas. Each project is illustrated with multiple visual solutions, provided to inspire creativity and illustrate that there can be multiple solutions to a single problem.

Richard Wilde is founder and chair of the Design department and chair of the Advertising department at the School of Visual Arts in New York. He has authored several books. Judith Wilde is an instructor at the School of Visual Arts in New York, and Professor Emeritus at Kingsborough Community College, City University of New York.


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