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Visual Merchandising Fourth Edition

Window Displays and In-store Experience

Tony Morgan

£30.00

Coming soon

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.

It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.

Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Tony Morgan is a former lecturer in Visual Merchandising at the London College of Fashion. He worked as Head of Visual Merchandising at Selfridges for 18 years, when he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

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