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Color Forecasting for Fashion

Kate Scully and Debra Johnston Cobb

$40.00

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Color is a powerful selling tool. It is the first thing to catch the consumer’s eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry.

Color Forecasting for Fashion breaks down the forecasting process—from how to put together a color palette to color theory and the way that colors behave—and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Kate Scully is a color forecasting consultant and Senior Lecturer in Fashion Promotion at the University of the Creative Arts at Rochester. She has worked as the color and fabric editor of several forecast publications.

Debra Cobb has researched trends and developed products for fiber, fabric, and apparel manufacturers in the US, including Guilford Mills, Ge-Ray Fabrics, Unifi Inc., and Hanesbrands. She is a regular contributor to textile trade journals on both sides of the Atlantic.

Exercises

Key Points

Resources

Test Bank

Test Bank Answer Key

Tip for Creating Boards

 

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