Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press, and poster simply won’t reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda, and more.
This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations, and individuals to promote themselves, their ideas, and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York.
Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Maneuvers, Site-specific, and Multi-fronted Attacks.