The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. – Michael Bierut
This vast collection of over 1,300 symbols and logotypes, clearly arranged across 75 different categories according to their basic visual form, includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development, and style of identity design.