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New Perspectives in Typography

Henrik Kubel and Scott Williams


This A to Z survey of typographic design, edited by leading typographers A2/SW/HK, showcases over 100 carefully selected contemporary designers, including the best examples of their current work, and also features an introduction by Rick Poynor.

Featured designers include Michael Bierut, karlssonwilker inc., Stefan Sagmeister, and Paula Scher, among others.

There are also essays by acclaimed design writers Emily King, Paul Shaw, Monika Parrinder, and Colin Davies that explore the past and future of type design. This book will encourage and inspire the next generation of designers as well as provide a sourcebook for seasoned designers and educators.


A2/SW/HK is an independent typographic design studio based in London. Formed in 2000 by Henrik K├╝bel and Scott Williams, both graduates of the Royal College of Art, London, A2/SW/HK’s portfolio has won international recognition including awards from the Type Directors Club of New York among others. Recent clients include Eye Magazine, Creative Review, and the London Design Festival.

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