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Logo, revised edition

Michael Evamy


With more than 600 new entries, this revised and expanded logo bible builds on the breakthrough success of the original edition.

Arranged across more than 80 categories according to their distinguishing features, the collection brings together visual identities from past masters such as Paul Rand, Saul Bass, Alan Fletcher and Anton Stankowski, and the latest output from the leading and most exciting studios around the world.

With details about the design accompanying most entries and a new set of ‘spotlight’ entries, Logo remains a complete, taxonomical guide to the history, development and style of identity design.

Michael Evamy is a design journalist, author and copywriter, and works with major design companies on branding and identity projects. His previous books include Logotype and, with Lucienne Roberts, Insight.

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