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Sh*t They Didn’t Tell You

How to Succeed in the Creative Industries

Paul Woods


This straight-talking, fun book is aimed at fresh graduates planning a career in the creative industries. It gives them the tools to identify and navigate the right path. Filled with practical tips and exercises, and illustrated with ‘how to’ flow charts and diagrams, it focuses not just on the creative skills needed for a successful and lucrative career but a great lifestyle too.

Paul Woods is a designer, writer and illustrator from Dublin, Ireland. He is Chief Creative Officer of global design agency Edenspiekermann, based in LA. Paul has created award-winning work for brands including Red Bull, Google, Morgan Stanley and TimeInc. He is the author of How To Do Great Work Without Being an Asshole (2019).

Table of contents