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The Typography Idea Book

Inspiration from 50 Masters

Steven Heller and Gail Anderson

£12.95

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world.

Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts, New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award.

Gail Anderson is the director of design and digital media at SVA’s Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.

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